Helping businesses use their numbers to drive decisions, stronger cash flow & improved profitability

Figured Southsea Logo
Figured Southsea Logo

ABOUT

My career began in a manufacturing company, where I became Head of Finance at 26.
Over the next few years, I saw first had what it was involved in a growing business.

Lucy Forbes, Figured Southsea
Lucy Forbes, Figured Southsea

I didn't set out to start an accounting practice.

Growth

When I joined, the business was making around £1m profit. By the time I left, that had grown to around £3m.
I led the Finance team, supported strategic planning, and was involved in the company's expansion into the USA.

£1m

£3m

Challenges

Growth isn't always straight forward. I also saw the difficult side of business - challenging decisions, periods of uncertainty.
I built the financial models behind major decisions, and helped communicate those decisions across the company.

What it taught me

Finance is rarely about the numbers alone. The numbers matter, but they are only useful when they help people make better decisions.

Too often, business owners are expected to make critical decisions without clear information, without challenge, and without someone they can trust to talk things through with.
They have accountants for compliance, but nobody working with them to understand what the numbers mean for the future of their business.

Why I started Figured Southsea

I wanted to bring the financial support, strategic thinking, accountability and decision making support that larger businesses take for granted, and make it available to owner managed businesses.

Not just reports and year end accounts.
A finance partner who helps owners understand their numbers, think clearly about their options, and make decisions with confidence.

WHAT I STAND FOR

The way I work

Integrity

Partnership

Clarity

I say what I mean and do what I say. My advice is honest, dependable and grounded in sound judgement. I follow through on what I commit to.

I work alongside clients to build long term, trusted relationships.
Understanding the business and it's goals so that we can solve problems and make decisions together.

I make financial information clear, understandable and useful, so owners can see what's happening, interpret the figures, and act with confidence.

I'm a Chartered Management Accountant (CIMA-qualified), based in Portsmouth and working with businesses across Surrey, Hampshire & West Sussex

Figured Southsea Logo
Figured Southsea Logo

Helping businesses use their numbers to drive decisions, stronger cash flow and improved profitability.

hello@figuredsouthsea.co.uk

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